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For the memories that matter most


Client Brief | 3 weeks | group project 


UX/UI | Responsive website design


The client

Iternal is a product built to help people capture their most personal memories and share them privately and securely with those they love. We were asked to focus on encouraging users to both record and share memories.

Key deliverables

A number of deliverables were required for the project, including:


Competitive Analysis | Personas and Scenarios | Experience map | Information Architecture | Design & Usability Testing | User Flows and Screen Flows | Wireframes | High Fidelity Prototype | Presentation to the client.

The brief

The primary goals:

  • Improve the onboarding process

  • Maximise homepage conversion

  • Improve the general UX of the platform

The secondary goals:

  • Refresh elements of the UI

  • Renewing the homepage, dashboard and menu


Figma, Miro, Trello, Google Slides , Slack and Zoom

My role

My contribution

User interviews | Data analysis | Affinity Mapping | Facilitator Design Studio with the clients | Creating the High Fidelity Prototype and developing Visual Design

  • Shared Facilitator -  establishing the initial structure of the work process

  • Facilitator of the Design Studio with the clients

  • I played a key role in synthesising our user interview results and data analytics


We started the project by understanding our client — Iternal — reviewing their user analytics and seeing where the initial pain points were. Our client shared the KPI’s with us and I created a graph showing the amount of user sign-ups from November 2020 till February 2021. At that moment just a small amount of users are recording a memory compared to the users signing up.


The new design of the website provides users with the ability to:

  • easily discover how the website works and what's being offered.

  • create a memory in a few easy steps before they have to sign up.

  • see the memories they uploaded clearly on a personalized dashboard.

  • ask for help or receive guidance if needed with telling their story online.


We wanted to understand how people capture and document special moments in their life so that we could understand their pain points in this area. 


Our user research consisted of four outcomes:

  • 52 survey results

  • 15 user interviews

  • Affinity map

  • Key findings

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Understanding the user

With the findings of our research in mind, we created the persona of Sarah, she is in our core demographic group. Doing so allowed us to keep the user at the centre of the design process, ensuring we met her goals. We created a scenario with her family in order to frame the problem and focus on the user needs as we moved forward.


Our family members are:

  • Sarah Winters 

  • Grandma Maggie

  • Ronnie

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Problem Statement

Based on Sarah’s frustrations and needs we created a problem statement.

Sarah needs a way to organise all her family stories and pictures securely in one place in order for all her family to access them easily, because her family is very important for her and she wants to preserve her family traditions, stories and pictures.


Design Studio

Now that we have identified that the onboarding was the biggest pain point of the User Flow, we narrowed down our focus to design to this part. We successfully facilitated a design studio workshop with the clients from Iternal, gathered a range of great ideas to address the problem and prioritised them as a group to create our Minimum Viable Product (MVP).

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To test ideas gathered from the design studio we created a Low Fidelity paper prototype and shortly after we developed a mid fidelity prototype in Figma. After 12 users tested the wireframes, we worked as a team on the visual design for the high-fidelity prototype.

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Final Prototype

In the first week after our presentation, Iternal implemented changes to the homepage. They are planning to use more of our ideas and suggestions in the future. What a great way to finish the last project of the Bootcamp.

You can see the results at:

For the complete case study on Medium click below:

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